Little Things Matter - Our Origin
Hummingbird Coffee has been brewing social goodness for 20 years. It’s in our DNA. We believe small choices can have a big impact. You can make a difference through your daily actions, one cup at a time, by choosing coffee that helps deliver positive effects to local communities. It’s the little things that matter.
24 Jul 2024
Does good coffee taste better? We think so.
In 2004 Hummingbird became a champion of fair trade in New Zealand, being one of the first roasters in partnership with Trade Aid to directly import fair trade, organic, green coffee beans.
Our green coffee beans are 100% fair trade. We feel any less wouldn’t be fair.
We continue to maintain direct relationships with coffee growers and pay a premium for these beans. Since 2005 this amounts to $10 million in premiums paid to tens of thousands of growers and their families in 10 countries.
Hummingbird is 100% Organic, and our certification through AsureQuality has ensured that we follow a stringent process to prevent non-organic chemicals from entering the supply chain at any point. We support sustainability and efficiency by investing in relationships with farmers who consciously care for the land crops are grown on.
Our entire Hummingbird coffee range is also part of the Soft Plastics Recycling Scheme - which helps reduce waste going to landfills.
Christchurch is our origin. We’re proud our coffee helped pick the city up.
Following the devastating 2011 earthquakes that destroyed Christchurch’s CBD, we established a pop-up café in the Re:Start container mall, helping to revitalise the inner city block.
A new Re:Start coffee blend was created, where 30 cents from every 200g pack was donated to help rebuild the badly damaged Court Theatre.
You can do a lot with a tiny coffee bean. The little things add up.
More Articles
It’s Giving Art: RE:START, 15 Years On
01 Oct 2026
Fifteen years after RE:START became part of Hummingbird Coffee’s story, we're bringing the blend back into the spotlight – with a limited-edition pack featuring the work of artist Nathan Ingram.
Why We're Backing the Arts Across Aotearoa
13 Jul 2026
Fifteen years after the earthquakes reshaped Christchurch, Hummingbird Coffee is backing the arts across Aotearoa – through a new principal partnership with The Arts Foundation Te Tumu Toi.
Backing the next generation of Ōtautahi artists.
04 Mar 2026
This February marks 15 years since the 2011 earthquakes changed Christchurch forever. For us, it’s a moment to remember where we began – and why we care about backing what comes next.
