Little Things Matter - Our Origin
Hummingbird Coffee has been brewing social goodness for 20 years. It’s in our DNA. We believe small choices can have a big impact. You can make a difference through your daily actions, one cup at a time, by choosing coffee that helps deliver positive effects to local communities. It’s the little things that matter.
24 Jul 2024
Does good coffee taste better? We think so.
In 2004 Hummingbird became a champion of fair trade in New Zealand, being one of the first roasters in partnership with Trade Aid to directly import fair trade, organic, green coffee beans.
Our green coffee beans are 100% fair trade. We feel any less wouldn’t be fair.
We continue to maintain direct relationships with coffee growers and pay a premium for these beans. Since 2005 this amounts to $10 million in premiums paid to tens of thousands of growers and their families in 10 countries.
Hummingbird is 100% Organic, and our certification through AsureQuality has ensured that we follow a stringent process to prevent non-organic chemicals from entering the supply chain at any point. We support sustainability and efficiency by investing in relationships with farmers who consciously care for the land crops are grown on.
Our entire Hummingbird coffee range is also part of the Soft Plastics Recycling Scheme - which helps reduce waste going to landfills.
Christchurch is our origin. We’re proud our coffee helped pick the city up.
Following the devastating 2011 earthquakes that destroyed Christchurch’s CBD, we established a pop-up café in the Re:Start container mall, helping to revitalise the inner city block.
A new Re:Start coffee blend was created, where 30 cents from every 200g pack was donated to help rebuild the badly damaged Court Theatre.
You can do a lot with a tiny coffee bean. The little things add up.
More Articles
Brewing Good Together
03 Oct 2025
For 20 years, giving back to our communities has been part of what we do at Hummingbird. The Green Bean Fund is our way of giving back. Every time we buy green coffee beans, we set aside $1 for every $100 spent to support communities here in Aotearoa.
Vote for Good with Youthline
23 Sep 2025
At Hummingbird Coffee, we believe small choices can have a big impact. That's why we're proud to spotlight Youthline as part of our Vote for Good campaign, where your vote helps decide how we share $200,000 between three amazing New Zealand charities.
For decades, Youthline has been there when young New Zealanders need it most. Just like we've been brewing social goodness for 20 years, they've been creating safe spaces and saving lives – one conversation, one crisis call, one young person at a time.
Vote for Good with Forest & Bird
23 Sep 2025
At Hummingbird Coffee, we believe small choices can have a big impact. That's why we're excited to spotlight Forest & Bird as part of our Vote for Good campaign, where your vote helps decide how we share $200,000 between three amazing New Zealand charities.
For over 100 years, Forest & Bird has been giving nature a voice in Aotearoa. Just like we've been brewing social goodness for 20 years, they've been creating positive change – one conservation project, one campaign, one policy change at a time
